"The fastest and simplest way to make money with ClickBank"
Without doubt the quickest way to generate traffic to a site is by using Google AdWords.
(AdWords are the small ads that you see in the right column of the page after a Google search. For a full explanation and sign-up visit Google AdWords)
Here are the reasons why AdWords are so successful
- You can have your ad posted immediately and similarly make changes instantly. Other pay-per-click search engines may take days to approve your ad.
- You can link directly to an affiliate website - you don't need your own site
- You have complete control over the running of your ad campaign including the ability to put limits on spending, pause ads and restrict the audience, together with extensive stats on the performance.
- The ranking of your ad does not solely depend on your bid price, it includes the CTR (clickthrough rate) which results from the pulling power or effectiveness of your ad.
1. Why is it so simple to sell ClickBank products with AdWords ?
Because there are just two things you need to get right
- Choose the right ClickBank product
- Set up an effective AdWords campaign
Let's explore these steps in more detail
NOTE: At this point if you are NEW to both ClickBank AND AdWords stop right here and come back later. Here is the book specially written for you.
2. Choosing the right product
We will cover where to look for products in a moment but first a word about choosing the right product. Some of the factors you need to explore
- Is it worth promoting - look at product price and commission rates. You should aim for products with a reasonable rate of commission, no lower than 25%, to make your efforts worthwhile.
- How effective is the sales page - visit the sales page of the product to confirm that the sales copy does a good job of selling the product.
- Check out the affiliate support and credibility of the publisher - you want someone reliable who won't disband a program or make rule changes without telling you.
- Look for sales page "leaks" whereby the commission rightfully due to you as the affiliate goes instead to the publisher. These are explained in my ebook ClickBank Affiliate SuperTips
Now the place to look for ClickBank products is the Marketplace where several thousand publishers display their products in an organized directory.
However there is currently no direct search facility at the MarketPlace. Fortunately there is a free tool which will both provide this information and help pinpoint for you the ideal product.
Affiliates Alert will let you
- Find all the products with a specific keyword from either the whole Marketplace or a selected category - and display them in one single list showing the affiliate commission figures.
- Find new affiliate products, those that have just been released.
- Check for products whose sales are rising.
- Check whether a product's sales are declining.
- See all the information and ranking history for any ClickBank publisher.
- Find all products offering a commission above a selected figure.
Click here for Affiliates Alert. It's free.
Have you found your ideal product ?
Well there's one more check you must do before going further.
You need to find how tough is the competition - and whether it's worth promoting.
You will need to find (a) how many people search on your keywords and (b) how many competing campaigns appear in AdWords. The higher the ratio (b/a) - few people searching on many sites - the harder it will be.
You can get figures for the number of searches done in the last month at Overture. Then you could count the number of advertising campaigns that currently exist at both Google AdWords and Overture.
You would then need to run various calculations - it's a lot of work.
So here's a tool which will do everything for you: plus it will provide you with a list of all related keyword phrases.
Click here for Ad Word Analyzer
3. Setting up an effective AdWords campaign
The great thing about AdWords of course is that you don't need to use any of the techniques necessary for high search engine rankings. The positioning of your ad depends solely on the wording and presentation and the bid amount.
There are many techniques to improve the CTR while at the same time minimizing your cost. Very often it is minute changes which can make all the difference and turn a poor campaign into one which steadily and continually pulls in sales. For example, the addition of a special word, capitalization of some words, the use of negative keywords.
By continual (and patient) refinement of your ads and using the split-testing feature provided you can gradually improve the performance.
And once you attain this with one campaign for a particular product you can simply repeat the process for another product and another as you continue to improve your skills with posting AdWords.
But be aware that there is a learning curve and as a result there have been a number of ebooks produced by AdWords specialists.
Here are three that I have used and can highly recommend.
* If you are new to Google AdWords then Google Cash by Chris Carpenter is a must read. However even if you are familiar with AdWords, as I was, you will want to see how simply Chris can spend 15 minutes on setting up a campaign which nets him hundreds of dollars a week. Click here for Chris's book Google Cash
* The Definitive Guide to Google AdWords by Perry Marshall goes into more detail about refining your AdWords to make them highly profitable. Perry also shows examples of real campaigns, how they were created and how they were gradually improved, so that you can emulate the same techniques. Click here for Perry's book The Definitive Guide to Google AdWords
* Day Job Killer by Chris McNeeney contains unusual strategies for beating your rivals with techniques such as 'stealing' keywords and underbidding. See this newsletter review.
4. Tracking your results
You can extract masses of useful statistics from the AdWords systems showing how your ads generated clicks to your site. But ideally you would also want to get tracking stats to help tie in a particular ad to the resultant action at your site, such as a thank-you page representing a sale. Google offers a conversion tracking tool requiring you to place some code on the action page to allow this.However there are tools which can both provide tracking stats and identify fraudulent pay-per-click activity. Here are two
-Click here for AdWatcher
-Click here for Click Sentinel
As a ClickBank affiliate you would also want to track your visitor's actions at an affiliate site - where you cannot add code to a page. To see how to do this visit ClickBank Tracking
5. Further Ideas
Consider giving your visitor a choice of products on the same theme. You can do this easily using the search features of a ClickBank storefront.
For example, suppose you want to promote all the books which have 'adwords' in the title or description. Here are the resultant search pages from two storefronts
- CBmall
You can read about ClickBank storefronts here
6. Landing Pages
On January 12, 2005 Google introduced a new rule whereby they only show one ad per affiliate and parent company sharing the same domain per search query.
What this effectively means is that you need to link to a landing page rather than use a direct affiliate link.
Two solutions
1. SwapClix allows you to conform to the new TOS, and also uses AdSense to generate additional revenue when visitors do not click on your affiliate links.
2. ** New ** The Landing Page System addresses the whole issue of landing pages - plus squeeze pages -and 'dynamic' insertion of keywords, which means that you don't need multiple landing pages.
In addition there is an excellent guide to creating a good landing page, building an opt-in list with a squeeze page, using autoresponders and driving traffic to your site - which could be a valuable ebook in itself.
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